There are the more usual options of corporate adoptions and we are always very happy to follow this route too but we feel very strongly that there are substantial benefits to be gained from this type of collaboration, particularly team building and interpersonal skills, staff morale and community values.

 

• Case study – Uniworld Communications
Uniworld wanted to build on their team spirit, show their staff how responsible companies and people can work within the community and develop the skills of their non-management employees. They created a team of non-management to plan, organise, promote and support a team of Hampshire policemen in their goal of cycling across the USA to raise funds for the Rainbow Centre. Employees learned management and leadership skills, planning logistics, marketing, PR and, how to take a project from the drawing board to successful conclusion. As a result a number of employees came to management’s attention and gained promotions within the company. To a person, they found the whole project very rewarding. The cycle ride raised an essential £25,000 for The Rainbow Centre.

• Case study– Proposal Genie
Proposal Genie wanted to give its employees an opportunity to learn team, management and leadership skills and create a closer bond with their customers and suppliers. The employees formed a committee to plan, organise and run a corporate golf day and gala dinner. They learned selling and marketing skills, how to operate as a team and how to bond as a unit. These skills have been taken back to the workplace where Proposal Genie reports a greatly increased staff morale.